What Happens When You Make Content…

Summary

• Creating content at first won't be the main source of business.
• The purpose of early content is for potential clients to see your page and consume your content.
• When they see your content, they are more likely to respond to your outreach efforts.
• Think of early content as lead nurture rather than lead generation.
• Over time, as you get better at creating content, it will start generating business.
• It might take a year or two to see significant results from your content.

Video

How To Take Action

I would suggest implementing these strategies for quick wins without spending much money or time. Focus on the things that give you the best bang for your buck first.

1. Start Simple with Content:

• Begin by creating valuable content that answers common questions or solves problems for your potential clients. This doesn't have to be fancy. Use your phone to make short videos or write helpful posts.
• Post consistently. It's better to post small, regular content than big pieces randomly.

2. Use Content as a Trust Builder:

• When reaching out to potential clients, direct them to your social media or website where this content lives. This helps them see your expertise and feel more comfortable engaging with you.
• Think of this content as a way to nurture leads rather than generate them outright. It's about building trust over time.

3. Improve Over Time:

• Don’t stress about being perfect at the start. Focus on getting better little by little. Review what works and what doesn’t, and adjust accordingly.

4. Engage with Your Audience:

• Respond to comments and messages on your content. This shows you’re approachable and engaged, making people more likely to respond to your outreach.

5. Patience and Consistency:

• Understand this is a long game. Realize it might take a year or more to see significant business results from content. Stay consistent and patient.

By starting small, focusing on lead nurture, and improving over time, you'll set a solid foundation for your business's growth.

Quotes by Alex Hormozi

"The content is probably not in the beginning where you're going to get the majority of your business"

– Alex Hormozi

"The reason that you're going to be making the content in the beginning is that so when you do reach out people will go to your page"

– Alex Hormozi

"Think about that stuff as lead nurture more than lead gen in the beginning"

– Alex Hormozi

"Over time you'll get better at it it'll start generating business"

– Alex Hormozi

"It might take you a year or two like it takes time to get good at that"

– Alex Hormozi

Full Transcript

the content is probably not in the beginning where you're going to get the majority of your business I just want to just prepare you for that but the reason that you're going to be making the content in the beginning is that so when you do Reach Out people will go to your page and they will consume your content and then they will decide to respond so think about that stuff as lead nurture more than lead genen in the beginning over time you'll get better at it it'll start generating business but it might take you a year or two like it takes time to get good at that