What I Learned from The Rock

Summary

• Recognize the Value of Experience: Don't be too hard on yourself if your brand isn't as big as someone who has been in the game for a long time, like The Rock who's been building his brand for 27 years. Keep in mind, it's all about the long run.
• Emphasize Work Ethic Over Talent: Just like The Rock, put in the extra effort even when you've got natural ability. Always be the first to show up and the last to leave, and never skip the chance to improve.
• Be Open to Growth: Don't limit yourself to what you're doing right now. Just as The Rock transitioned from football to wrestling to movies, always look for new opportunities to expand what you represent.
• Monetize Tastefully: Make sure your side hustles align with your image. If you're known for fitness like The Rock, fitness products are a good fit. Stick to what resonates with how people perceive you.

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How To Take Action

• Focus on Consistency, not Comparisons: Remember, everyone starts small. If your brand is new, don't stress about not being as big as the top players. Be patient and keep at it every day. It's like a puzzle – each piece you add, little by little, creates a bigger picture. You'll get there with time, just like The Rock did.

• Prioritize Hard Work: Talent is great, but hard work beats talent when talent doesn't work hard. Be the person who's always ready to go the extra mile, stay late, and do one more task. This will set you apart and show everyone how much you care about your work or business.

• Stay Adaptive and Seek Growth: Never box yourself into one thing. If you make crafts, consider teaching workshops. If you write, try podcasting. See how you can grow your skills and don't be afraid to try new things.

• Align Products with Your Brand: Whatever you're known for, use that to make money. If you teach yoga, maybe sell some yoga mats or create a healthy snack line. Keep it connected to what you do, so it feels natural to your customers, just like The Rock's energy drink fits his fitness image.

Just like The Rock, build your brand step by step. Put in the hard work, be open to new opportunities, and when it's time to make money, do it in a way that makes sense for you. Keep at it, and before you know it, your brand will grow stronger and more valuable.

Quotes by Alex Hormozi

"Don't compare your first year to someone's 30th"

– Alex Hormozi

"Work ethic, not natural talent"

– Alex Hormozi

"Expanding the niche"

– Alex Hormozi

"Continued to lean into growth and expansion"

– Alex Hormozi

"He Tastefully monetized his brand"

– Alex Hormozi

Full Transcript

yes I am huge but not as huge as The Rock's net worth here are four things I learned from The Rock number one he's been in this for 27 years and so to compare my brand or someone else's brand to somebody's been doing this for almost three decades hey you look great for your age by the way is crazy don't compare your first year to someone's 30th number two work ethic one of the things he's been known for is he shows up on the set first he's last to leave he never skips his workouts he brings the gym with him because he always wants to put the extra reps in not natural Talent work ethic number three expanding the niche he started as a football player and then he became WWE wrestler and then he got into action films as a low man on the tone Po and then he became able to star in action films and now he's in Disney movies that are broad he has continued to lean into growth and expansion for who he is and what he represents and number four he Tastefully monetized his brand by doing things that people already loved him for they already know that he works out so he has a pre-workout supplement energy drink and they know that he stays out late so the energy drink makes sense he likes apparel so his project rock with Under Armour made sense now if he came out and started selling Lamborghinis it probably wouldn't make sense with his brand and that's why he's the people's champion