What Is a Lead?
Summary
Understand what a lead really is: A lead isn't just anyone who follows you. It's someone I can contact directly. This means having a way to reach out to them personally.
Recognize the true value in engaged leads: It's not just about getting leads; it's about getting engaged leads. These are individuals who have shown interest in what I offer, which makes them more likely to convert into customers.
Identify the difference between followers and potential customers: For instance, a follower on Instagram can be a lead if I can message them. However, a YouTube subscriber isn't necessarily a lead if there's no way to contact them.
- Refine my understanding of lead generation: Success in business depends on having a precise definition of a 'lead'. I prioritize leads that I can engage with. They're the ones that actually move the needle for my business.
Video
How To Take Action
I would start by checking who I can personally contact. A good lead is someone's phone number or email that I have. If I can reach them, then they count. I would make sure to keep a list of these people.
Next, I would look at how to turn these leads into engaged leads. I would think about what they like and need. Then, I would send them messages about things they care about. This way, they would pay attention to me and my business.
It's also important to tell the difference between followers and potential customers. For example, if someone just watches my YouTube videos, I can't talk to them directly. But if they follow me on Instagram and I can send them a message, they're a lead. I would make sure I can message my followers to turn them into leads.
Finally, I would keep learning about getting good leads. I would use my list to talk to people who already like what I do. They're more likely to buy from me. I would keep those people close and talk to them a lot. They will help me grow my business.
So here's what to do:
- Make a list of contacts who are actual leads.
- Send messages that match what they like or need.
- Change followers into leads by finding ways to contact them.
- Remember, good leads are engaged. Keep talking to them.
Doing these steps right will help a lot for a small business, entrepreneur, or anyone wanting to grow. It's like making friends. The better I know my friends, the better we get along. It's the same with leads.
Quotes by Alex Hormozi
"A lead is a person you can contact"
– Alex Hormozi
"What people say they want is leads, but what they really want are engaged leads"
– Alex Hormozi
"A lead is a person you can contact, who's shown interest"
– Alex Hormozi
"If someone follows you on Instagram and you can message them, are they a lead?"
– Alex Hormozi
"If I subscribe to YouTube, am I a lead?"
– Alex Hormozi
Full Transcript
what is a lead I had a buddy of mine asked me that question and I I stumbled for I was like you know a lead and he was like no what's a lead if someone follows you on Instagram and you can message them are they a lead I was like well yeah I guess they would be a lead he's like okay well if I subscribe to YouTube am I a lead then I was like I guess not he wouldn't be because I can't contact you in any way and so we started going through it and so we come up with a lead is a person you can contact from there you're like well there's a lot of people I can contact which then gave me the conclusion that what people say they want is leads but what they really want are engage leads which is a person you can contact comma who's shown interest in the stuff you s
