What Keeps a Brand Strong?

Summary

• When you say you'll meet someone at 10:00 a.m. and show up at 10:30, they trust you less.
• If you say you'll deliver food in 5 minutes and do so, people will trust you more and will likely do business with you again.
• A brand promise is crucial. Only make a promise if you can keep it.
• Fulfilling your brand promise builds immense trust.
• Advertising something and then fulfilling it sets an expectation and meeting that expectation creates trust in others.

Video

How To Take Action

I would suggest implementing these strategies in your daily operations:

• Be Punctual: If you plan to meet someone at a set time, always try to be there on time. This shows respect and reliability. For example, if you have a meeting at 10:00 a.m., aim to arrive a little early. Being consistent in your timing helps build trust with your clients and partners.

• Set Realistic Expectations: When promising something, make sure it's something you can deliver. If you believe a task will take 5 minutes, then ensure it does. This helps in cultivating trust and encourages repeat business. Make a list of common promises you make in your business and evaluate if you can consistently meet them.

• Deliver on Your Promises: If you advertise a certain benefit or service, make sure you can always follow through. If you promise a specific delivery time or service quality, uphold it every time. Consistency in fulfilling your brand promise is key to building and retaining trust. Monitor your delivery times and service quality to ensure they align with what you advertise.

• Align Marketing and Operations: Your marketing should accurately represent what you offer and can deliver. This means your advertisements, social media posts, and any statements about your business should always match the actual experience of your customers. Regularly review your marketing content to ensure it aligns with the actual service or product experience.

A good way of doing this is by creating a system to track promises and deliveries. Keep notes on what you promise clients and check back to see if you followed through. This can be a simple checklist or calendar reminder to keep you accountable.

By implementing these low-cost, high-value strategies, you'll build a solid foundation of trust and reliability with your clients, which is crucial for long-term success.

Full Transcript

if I tell you I'm going to meet you at 10:00 a.m. tomorrow for coffee and I show up at 10:30 do you trust me more or less if I tell you that I'm going to deliver your food in 5 minutes and I deliver it in 5 minutes are you more or less likely to do business with me again what a brand promise does is if you can uphold it which you would never make a brand promise if you cannot it creates an immense amount of trust because you advertise something and then you fulfill it you literally are setting an expectation and then meeting that expectation which then creates trust in the person that you have expressed the expectation to