What Kylie Jenner Taught Me About Business

Summary

• I observed that Kylie Jenner's billionaire status at 21 was not overnight; she had been building her personal brand since age 5. It's crucial to realize the value of time and consistent effort in building a successful brand.
• Kylie chose products that had high scalability, such as consumer goods instead of services like tax help. When selecting a product or service, consider the potential for multiplication at scale.
• She strategically outsourced areas she wasn't skilled in to experts with years of experience. Know your strengths and find partners or team members to fill the gaps in your expertise.
• Controversies didn't deter her; instead, Kylie controlled the narrative around them. When faced with challenges or public scrutiny, tackle them head-on and shape the story to your advantage.
• Kylie's adaptability to new media platforms allowed her to stay relevant. Be versatile and embrace new avenues to reach your audience, whether that's transitioning from traditional media or hopping onto the latest social platform.
• Despite immense fame, Kylie maintained a level of accessibility and relatability, such as appearing without makeup. Success includes remaining connected to your audience and showing your true self, regardless of your status.

Video

How To Take Action

I would suggest starting to build a personal brand right now. The sooner, you begin the better. Just like Kylie Jenner, it takes years of consistent effort. Pick something you're excited about and talk about it online. Share your story and grow your brand bit by bit every day.

Look for products or services you can sell that can grow big, like things people can buy over and over instead of one-time services. Ask yourself, "Can I sell this to a lot of people easily?" That’s what you want to aim for.

You don't have to be good at everything. Find other people who are good at the things you're not. Like Kylie, team up with experts who have skills in areas you don't. Maybe you find a friend who’s great at websites or someone who loves making things look pretty.

Don't hide from tough times or mistakes. When something goes wrong, don't run away. Talk about it and tell your side. You can turn a bad thing into a good way to show who you are and what you stand for.

Be like a chameleon, always ready to change and try new things. When a new app or website becomes popular, give it a shot. It's a chance to meet more people and show them what you've got.

Remember to be real with people. You don't always have to be perfect. Sometimes, just being yourself, not all dressed up or fancy, is what makes people like and trust you more.

Just focus on these steps, step by step, and you'll start seeing results. Keep it simple, don’t rush, and make sure everything you do matters to your brand and your people.

Quotes by Alex Hormozi

"She started having a personal brand she was 5 years old"

– Alex Hormozi

"The things that she picked were strategic"

– Alex Hormozi

"She outsourced her weaknesses"

– Alex Hormozi

"She Embraces controversy"

– Alex Hormozi

"She's also adaptable based on media platforms"

– Alex Hormozi

Full Transcript

colie jener became a billionaire at age 21 and here's what I learned from how she did it so number one is that she started having a personal brand she was 5 years old and so even though people see her quote overnight success at age 20 she was actually 15 years into the game at that point she already had a decade plus under her belt and now has two decades number two is that the things that she picked were strategic she used things that had high leverage in terms of her products she wasn't selling tax services she was selling direct to Consumer products that could be multiplied at scale she outsourced her weaknesses and so she partnered with people who' already had 10 20 years of experience in Logistics in building sites in formulating and Manufacturing products she didn't learn that stuff she found people who did she Embraces controversy so when controversies come up rather than shying away she controls the narrative it's something that the entire Kardashian family does amazingly well she's also adaptable based on media platforms she started in traditional television has transitioned to Hulu and embrac new social media platforms as they came out and finally she is accessible she does videos without having all the makeup on she's more relatable which is an even bigger achievement because of her superstardom in Americana royalty