What Makes a Perfect Product?

Summary

• I believe there's no single magical solution to success; instead, it's the cumulative effect of numerous small enhancements.
• Focusing on the minor details can significantly elevate a product: consider packaging, weight, color, and placement.
• Attention to detail in various aspects, such as how a product fits within different markets, is crucial.
• An individual genuinely invested in their product's success will invest time into these little details out of passion, not obligation.
• Those seeking to simply "check a box" will miss the opportunity to create a product that truly resonates with consumers.

Video

How To Take Action

I would suggest starting with the most accessible enhancements first. Look at your product as if you're seeing it for the first time. Could you tweak the packaging to make it more appealing? Even something as simple as adjusting the color scheme can make a big difference to customers. It's about the small things that together, create a better experience.

Next, think about your product's weight and placement. Is it easy to handle? Does it stand out on the shelf? These considerations might seem minor, but they're important to customers. You want every aspect of your product to feel intentional.

Also, pay close attention to how your product fits into different markets. What works in one area might not resonate in another. Spend time researching and understanding these differences. This effort shows you care about reaching your customers effectively.

Remember, every little detail matters. If you’re passionate about your product, this process won’t feel like a chore. It's not about just "checking a box." It's about being willing to sweat the small stuff because those are the golden BBs that can turn a good product into a great one.

You should be asking yourself regularly: How could this be better? Not settled on just good enough. That drive to improve, constantly examining the tiny details, is what can set you apart. Think about what the customer will love, not just like. Your passion is what will spill over into the product, making all those little tweaks feel worthwhile.

Invest your time wisely in these changes, and remember, many tiny details can sum up to a significant impact.

Quotes by Alex Hormozi

"Everyone wants a silver bullet but most of the things that make great products is 100 golden BBs"

– Alex Hormozi

"There's no silver bullets, only hundreds of golden BB's"

– Alex Hormozi

"There's just hundreds of tiny little improvements"

– Alex Hormozi

"How can we look at the can how can we improve the way it ships"

– Alex Hormozi

"It's just a thousand details that someone who does not care will not put the work to look into"

– Alex Hormozi

Full Transcript

everyone wants a silver bullet but most of the things that make great products is 100 golden BBS and so that's one of the things we have is there's no silver bullets only hundreds of golden BB's there's just hundreds of tiny little improvements it's like how can we look at the can how can we improve the way it ships what about the weight what about the color scheme how does it sit on the shelves how are people going to look at it in this market versus this market and it's just a thousand details that someone who does not care will not put the work to look into because they're trying to check a box rather than to make something that people will love