What Makes Content So Powerful

The Skool Games Top Widget2

What Makes Content So Powerful

Summary

  • I believe that giving deposits Goodwill into the audience. This creates a sense of reciprocity.
  • When you give something first, people are more likely to comply with your requests later.
  • Force people to get favors from you so that when you make a request, they feel obligated to comply due to social constructs.
  • With media, it's possible to give goodwill to millions of people at once.
  • This goodwill can then funnel back to you, making it a powerful approach.

Video

How To Take Action

I would suggest implementing these strategies to grow your small business or for personal growth:

  1. Give Freely: Start by giving something valuable for free. This could be information, tools, or even small product samples. For example, if you're a baker, share a free recipe or baking tip on social media. This deposits goodwill and builds trust with your audience.

  2. Leverage Social Media: Use platforms like Instagram, Facebook, or YouTube to reach a larger audience. Share valuable content regularly. This can be how-to videos, success stories, behind-the-scenes looks, or expert tips related to your niche. By giving out valuable information, you build a community that feels connected and grateful to you.

  3. Create Reciprocity: Encourage people to take small favors from you. For instance, offer a free eBook or a free trial for your service. When you eventually ask for something, like signing up for your newsletter or purchasing a product, they are more likely to reciprocate due to social norms.

  1. Consistency is Key: Be consistent in your goodwill efforts. Whether it’s posting helpful content weekly or offering a monthly free service, consistent efforts build a strong reputation and trust over time.

  2. Focus on Impact, Not Cost: Remember, impactful strategies don’t need to be costly. Valuable information, engaging content, and genuine assistance are often low-cost but have a high impact.

By following these steps, you'll be able to create a strong connection with your audience, which will be beneficial for both your business and personal growth.

Quotes by Alex Hormozi

"Whenever you give you deposit Goodwill into the audience"

– Alex Hormozi

"You force people to get favors from you that later when you do make an Ask many people feel obligated"

– Alex Hormozi

"With media we can do that at scale"

– Alex Hormozi

"You can gain Goodwill and provide value to millions of people at once"

– Alex Hormozi

"It all funnels back to one person and that's why it's so powerful"

– Alex Hormozi

Full Transcript

whenever you give you deposit Goodwill into the audience and it basically precedes reciprocity because if you give someone something first they're far more likely to comply with your request later and so the idea is that you force people to get favors from you that later when you do make an Ask many people feel obligated just through social construct to comply but with media we can do that at scale you can gain Goodwill and provide value to millions of people at once but then it all funnels back to one person and that's why it's so powerful

Similar Posts