What to Do with Testimonials…

Summary

• If I owned a brick-and-mortar barber shop, I'd decorate the waiting area ceiling to floor with testimonials.
• An easy method to collect testimonials is to screenshot existing reviews from Facebook, Google, Yelp, etc.
• Framing these reviews can be done economically by purchasing $1 frames from the Dollar Store.
• Cover the walls so completely with positive reviews that when customers enter, they immediately see overwhelming evidence that people love the service.
• This environment sets the stage for customers to anticipate and perceive their experience more positively.
• This strategy enhances your business's reputation and influences customer expectations at virtually no cost.

Video

How To Take Action

I would suggest starting by collecting all the great things people have said about your business. You can find these on Facebook, Google, and Yelp. Take screenshots of all those nice reviews. Next, take a quick trip to the Dollar Store and grab some $1 frames. This won't cost much, but it will make a big impact.

Now, cover your walls with these framed reviews. You want them everywhere – so many that a person can't miss them when they walk in. This is how you show new customers that you're the real deal. They'll see all these happy comments and get excited for their own experience.

Make sure that all the testimonials are easy to read, and put them in places where people will see them right away. Like right where they sit down to wait. Customers will feel like they're in the right spot because everyone else loves what you do.

Doing this will change the way people see your business without costing a lot of money or time. They'll start their visit expecting something awesome because they've seen proof all over your walls. This is a simple way to boost your reputation and make sure people come in with a big smile, ready for a great experience.

Quotes by Alex Hormozi

"let's say I had a brick-and water barber shop I would have the waiting room where people like sat before they would you know get seen with Florida ceiling testimonials"

– Alex Hormozi

"and so if you're like well how am I going to get testimonials the easier way is to go to your reviews on Facebook Google Yelp"

– Alex Hormozi

"and screenshot every single one of them and then go to the Dollar Store and put $1 frames around all of them"

– Alex Hormozi

"and then just floor to ceiling like you can't see the floor and you can't see the ceiling of just festar reviews"

– Alex Hormozi

"and so when someone walks in your establishment they look around they're like people must really like this place"

– Alex Hormozi

Full Transcript

let's say I had a brick-and water barber shop I would have the waiting room where people like sat before they would you know get seen with Florida ceiling testimonials and so if you're like well how am I going to get testimonials the easier way is to go to your reviews on Facebook Google Yelp and screenshot every single one of them and then go to the Dollar Store and put $1 frames around all of them and then just floor to ceiling like you can't see the floor and you can't see the ceiling of just festar reviews and so when someone walks in your establishment they look around they're like people must really like this place and so it automatically skews how they're going to perceive the experience and it costs nothing