What’s Gonna Change In Business?

Summary

• I focus on understanding what won't change in the future rather than what will. This helps me make better long-term decisions.
• Core human needs like wanting things faster, easier, and with less risk will likely remain constant.
• People will always want to connect with others, so I bet on ideas that cater to these enduring needs.
• While technologies and trends will change, investing in things that fulfill these stable needs can help secure business success.

Video

How To Take Action

I suggest focusing on the things that won't change when planning for the future. This is a low-cost way to make smart long-term decisions. Start by thinking about the core needs of your customers. For example, people always want things that are faster, easier, and with less risk. Catering to these needs is always a good bet.

A good way of doing this is to look at your business or life and ask yourself: "What do people want that will remain the same?" For example, no matter the gadgets or technology, people want to connect with others. So think about how you can use your product or service to help people connect.

To implement this, look at your current offers and brainstorm how they can be improved to meet these timeless needs. Is there a way to make your service faster or easier to use? Can you lower the risk for your customers by offering guarantees or trials? These steps require little money or time but can be highly valuable.

Finally, stay informed about new trends and technologies, but always align them with fulfilling never-changing human needs. This way, you secure not just short-term wins but also long-term success. Balancing what’s new with what’s always needed makes a strong strategy.

Full Transcript

the 200 IQ question is to ask what won't change and then make your bets on that because the thing is there's a gazillion things that are going to change there's lots of variables who knew the iPhone was going to come out and change change Computing right what's you know what's AI going to mean but the core needs of humans probably will remain the same people will want things faster people want things to be easier people want to have less risk when they make purchases people will want to be connected with other people when I look out into the future of what I want to make my bets on I just want to talk about what's not going to change not what's going to change