When a Small Band Hits It Big…
Summary
When a small band gets popular, they often change their style to appeal to a bigger audience.
Some original fans might feel betrayed and say the band "sold out."
What the band really did was choose to reach more people, even if it meant not pleasing everyone.
Growing a brand means pairing it with things that most of your potential audience already likes.
This trade-off means some people might get upset with the changes, but it's necessary for growth.
Anything new will change how people see you, but it's important to shift your brand over time for a broader appeal.
Video
How To Take Action
I would suggest implementing these strategies to grow your small business or improve your personal brand:
Understand the Trade-offs
First, understand that in order to grow, you might need to make changes that not everyone will like. It's a trade-off between keeping a small group happy and attracting a larger audience.
Start Small with Changes
Make small, incremental changes that align your business or personal brand with things your potential audience already likes. For example, if you're a coffee shop, you could introduce popular seasonal drinks to attract more customers.
Pair Familiar Elements with Your Brand
Pair your brand with familiar elements that have a positive reputation among your target audience. If you’re a personal trainer looking to grow, start incorporating trendy, well-liked fitness challenges or popular workout routines into your sessions.
Test and Measure
Run small tests to see how these changes affect your audience. Are people responding positively? Measure the results through feedback and metrics like social media engagement, sales, or foot traffic.
Gradual Branding Shift
Shift your brand gradually over time. Maybe introduce new products or services in a phased manner, or tweak your marketing messages to align more with what appeals to a broader audience.
Communicate Changes
Communication is key. Let your audience know why these changes are happening. Be transparent about your goals, and emphasize how these changes will add value for them.
Accept Some Pushback
Accept that some pushback is normal. Not everyone loves change, but if the overall effect is positive and helps you reach a broader audience, it's worth it.
By carefully and slowly integrating these strategies, you'll be able to grow your brand or business without alienating too many of your original supporters.
Full Transcript
when a small band starts playing they play local shows whatever if they hit it big they usually go a little more mainstream their music changes a little bit how they do their shows changes a little bit and so some of the OG fans are like they sold out but what they really did was just appeal to a wider audience the move they made was a trade between I could not appeal to this massive audience so I can continue to satisfy these people or I have to be willing to trade the positive associations with these people with the others growing a brand comes down to consistently pairing things with your brand that the widest segment of your potential audience has had a positive experience with you're trading a smaller amount of people who get pissed off by whatever the new thing is cuz anything that is different from what you've already done will change how people perceive you but with that you can start Shifting the brand over time into a new Direction
