Who Cares if They Have a Lot of Experience?

Summary

• Always trust common sense over big claims of experience. If someone says they are great at marketing but your marketing results suffer after hiring them, that's a red flag.
• Ask many questions and test people's skills before hiring them to ensure their experience matches your needs.
• Set clear boundaries between you and your hires, especially with those who have been in the industry for a long time. Their experience doesn't always mean they are the right fit for your company.
• Experience doesn't always equal competency. Sometimes people have lots of experience doing things in a way you don't want.
• Just because someone has worked at a big, fancy company doesn’t mean they will be a good fit for your smaller business. Be cautious and look for a cultural fit as well as experience.

Video

How To Take Action

I suggest starting by trusting your common sense. If you hire someone for marketing and your results drop, take it as a sign something’s off. You don’t need a big budget to notice if things aren't improving.

Next, always ask a lot of questions. Before you hire someone, test their skills to see if they match what you need. You can give them a small task or project to complete. This way, you’re sure their experience is real and fits your needs. This doesn't cost much and saves time in the long run.

Setting clear boundaries with your hires is essential. Even if they have long industry experience, that doesn’t mean they are the right fit for your company. Define what you expect from them and how you want things done. This ensures everyone is on the same page from the beginning.

Don’t be too impressed by big company names on someone's resume. Just because they’ve worked at a well-known company doesn’t mean they’ll be a good fit for your small business. Look for someone who not only has the skills but also the right attitude and cultural fit for your company.

Remember, experience doesn’t always equal competency. Some people may have lots of experience but do things in ways you don’t want. Focus on finding people who can do the job well in the way you envision it. This saves you time and headaches by ensuring you have the right people from the start.

Full Transcript

a lot of people can fudge experience that they've had common sense is always King if you're like weird I brought in this marketing person now my marketing's taking a I think the best thing that you can do is like asking those questions and testing as much as you can to make sure they actually have the experience that they're stating to you guys and how do you also manage those people on set the boundaries as a Founder between you and them cuz they've been in the game obviously for so long they have a lot of experience and experience does not always correlate to doing the job well so sometimes people have experience doing the job exactly how you don't want them to do it like the the story Frank told about the guy the CTO he's got all this experience and he's from this super fancy company oh my God he's going to be the guy not the guy right he did things completely differently