Why I Don’t Outsource My Content

Summary

• If you can, build an in-house content team rather than outsourcing to agencies.
• From my experience, an in-house team offers a much higher return on investment, especially if content is a key pillar of your business.
• Agencies may prioritize views over brand alignment, depth of character, and pride in the content.
• Consider the role content plays in your business; if it's essential for sales, especially to a warm audience, it's worth investing in your own team.

Video

How To Take Action

I would suggest starting by assessing how important content is for your business. If content is key, especially for sales, you need to focus on this first. Think hard if content helps you reach people who already like your stuff. If it does, that's a big deal.

Next, consider building an in-house content team if you can. It might seem like a lot, but here's why it's worth it: you get more for your money. With your own team, they get your brand, they make sure everything fits just right, and they'll make stuff you're excited to share.

Agencies might seem easier, but they often look for lots of views, not whether it's perfect for your brand or shows off your personality. If your whole business doesn't rely on content, using an agency might be okay. But if you're always talking to folks who already like your business and you do this with content, then your own team is the way to go.

So, if you're ready to make the jump:

1. Look at what your business needs from content.
2. If it's super important, start planning for an in-house team.
3. Find people who get your brand and want to make awesome stuff.

This might take a little time, but it's not about spending lots of money all at once. It's about being smart and picking people who care about your business as much as you do. That way, every piece of content works really hard for you. And that's how you get people to keep coming back.

Quotes by Leila Hormozi

"Outsource their content creation to agencies"

– Leila Hormozi

"I would just never ever use agency ever again"

– Leila Hormozi

"Having the in-house team provides so much more of an Roi"

– Leila Hormozi

"They're not thinking about is this on brand for this person"

– Leila Hormozi

"I do think that's something worth investing in"

– Leila Hormozi

Full Transcript

I think most people they Outsource their content creation to agencies I've worked with lots of agencies and then now we have our in-house team and I think I would just never ever use agency ever again it's like if you have the means and the content is like what you build your business upon I think having the in-house team provides so much more of an Roi it's ridiculous when you have an agency they're misaligned because they want views they're not thinking about is this on brand for this person does this add depth to their character is this something that they would be proud to put out on social media if it's not something your whole business relies on I get why using an agency makes more sense but if it is like you sell constantly to warm and it's through content I do think that's something worth investing in