Why I Went All In On Content

Summary

• When there's saturation in a market, only the best will rise to the top because customers have plenty of choices.
• Building trust before the purchase is essential today, much more than it was just five years ago.
• In the past, you could simply run ads and quickly make a significant income, but that strategy no longer works as effectively.
• The value you provide before someone even gets on a call with you can determine the level of trust they have in what you offer.
• Even though getting evidence of success like screenshots is straightforward, it's more about the actions you take.
• My decision to focus heavily on content creation was strategic, knowing that it's the best way to demonstrate value and build that trust in a crowded market.

Video

How To Take Action

I would suggest focusing first on building trust with potential customers. You can start by sharing valuable information for free. This could be tips, tricks, or insights related to your business or area of personal growth. Creating useful content doesn't have to cost much but can greatly increase trust in you and your offerings.

Consider what problems your customers face and create content that solves those problems. You can write blog posts, make videos, or even just use social media to give out valuable advice. This is the kind of stuff people remember and come back for, so they're more likely to trust you when it's time to buy.

A good way of doing this is to consistently show up for your audience. Whether it's a daily Instagram post, a weekly blog article, or a monthly newsletter, make sure you are regularly giving them something that adds value to their lives. The key is consistency. You don't have to spend hours every day; just create a schedule that works for you and stick to it.

Remember, it's not just about sharing success stories or evidence of success, like screenshots of results. It's more about the everyday actions you take to help your customers. So, share your knowledge generously, and that will help establish you as a trustworthy expert.

Finally, understand that while building trust takes time, it's the foundation upon which successful businesses grow in saturated markets. By investing in creating valuable content now, you're setting yourself up to be at the top of the market.

Quotes by Alex Hormozi

"saturation in any space means that people who are the best are going to win because people have more options"

– Alex Hormozi

"creating more trust before the purchase is more important now than it was before"

– Alex Hormozi

"5 years ago people could just run ads know knew who you were and you could go make a million bucks a month with nothing"

– Alex Hormozi

"now the amount of value delivered before the call dictates how many people actually trust that what you say is true"

– Alex Hormozi

"it's not hard to get 20 screenshots and say look I'm making people money"

– Alex Hormozi

Full Transcript

saturation in any space means that people who are the best are going to win because people have more options and so that's why creating more trust before the purchase is more important now than it was before 5 years ago people could just run ads know knew who you were and you could go make a million bucks a month with nothing now the amount of value delivered before the call dictates how many people actually trust that what you say is true it's not hard to get 20 screenshots and say look I'm making people money that is why I mean if you do what I do rather than what I say there's a reason I went all in on making content