Why It Works For Them And Not For You

Summary

• Imagine there's a bridge between you and money. You pay for bricks to build this bridge, but sometimes there's a gap.
• Success happens when the right bricks fill in this gap. If we're missing a brick, we can't cross to the money.
• If someone teaches you how to do outbound marketing and warm outreach, you'll learn to get your first customers.
• Later, if someone teaches you how to run ads, you'll already know how to handle the leads because you learned from doing outbound.
• If you learn to sell to strangers, running ads will likely work for you because you know how to sell.
• Others might not succeed with the same strategies because they might not have the foundational skills or experience you gained from previous steps.

Video

How To Take Action

I would suggest starting with foundational skills. First, focus on learning how to do outbound marketing and warm outreach. This doesn't require money, just time and effort. Practice talking to potential customers and understand their needs. This is like building the first bricks of your bridge to money.

A good way of doing this is by setting a goal to connect with a few new people every day, either online or in person. Use social media, attend events, or reach out through emails. The key is consistency, which will slowly fill the gap in the bridge.

Once you’re comfortable with outreach, try converting these connections into customers. Refining your sales pitch through these interactions will give you the confidence and knowledge to handle more complex strategies later on. Consider every "no" as a step closer to a "yes."

When you’ve gotten comfortable selling to strangers, you can move to paid advertising. By this stage, you'll have the foundational experience to convert ad leads into customers because you’ve practiced outbound techniques effectively.

Remember, others might fail with ads because they lack the previous bricks you’ve built. By following these steps, you'll have a strong foundation, making success more likely. Start small, work consistently, and build your bridge one brick at a time.

Full Transcript

let's say there's a bridge here's money and here's you you paid money and they give you these little bricks there's a gap here and the reason that some people are successful with some people's programs or implementations and other people aren't is because that that brick isn't missing if someone taught you how to do outbound and do warm Outreach so they you can sell your first customers and someone else later teaches you how to run ads well you probably learned how to work the leads from the ads that work for you because you learned how to do outbound you probably learned how to sell because you learned how to sell strangers and so when you did the ads it worked for you and then somebody else who that same exact implementation didn't have the bricks that you had and they never got the dollars that came across