Why It’s So Important to Keep Promises In Business

Summary

• To avoid repeated mistakes, I launched a system called automated lead nurture.
• I did a big webinar and launch for this system.
• Many gym owners, who are business owners, couldn't attend the live webinar.
• Despite this, they reached out afterward, providing their credit card numbers and requesting the system.
• They trusted my product so much, they were willing to buy it sight unseen.
• This experience reinforced how crucial it is to keep your promises.
• I had never experienced such trust from customers before, and it really made an impact on me.

Video

How To Take Action

I would suggest implementing a system like automated lead nurture to make sure you don’t miss out on opportunities. Think of a way to capture leads and follow up with them automatically, through emails or messages, so you don’t let potential customers slip through the cracks.

A good way of doing this is by running a webinar about your product or service. Even if people can’t attend live, you can record it and share the replay. This helps people understand the value you offer at their convenience. Promote the replay and follow up with the attendees right after.

Keep your promises. Delivering what you promise builds trust. If people trust your word, they’ll be more likely to buy your product even without seeing the full details. This level of trust is priceless.

Start small by automating simple tasks. Use email marketing tools to set up a series of follow-up emails for any potential leads you capture. This saves you time and ensures no one gets lost in the process, making your efforts more effective with less manual work.

Lastly, pay attention to the feedback you get from customers. If they’re willing to reach out and share their payment information because they believe in your product, you’re doing something right. Maintain this trust by consistently delivering quality and keeping your word.

Use these steps to make your system run smoother, save time, and build trust with your audience.

Full Transcript

how do I never stop this from happening again I launched something called automated lead nurture that's what it was and so I did this big webinar I did this big launch and because gym owners are business owners there was a number of them that couldn't make it on the live but they heard that I had sold this thing the amount of people that reached out after the webinar not having seen the webinar and said hey here's my credit card number whatever it is just give it to me I I if if he launched it I know it's good reinforced so strongly how important it was to keep your promises I had never had that happen in my life and I was like