Why Nike Is So Big
Summary
- Nike is bigger than its athletes because it has many mega influencers promoting it.
- When starting, the influencer is usually bigger than the brand.
- The goal is to make the brand bigger than any one person.
- To achieve this, the business needs to have everything else in place, not just rely on one influencer.
- If all traffic comes from one person, the brand will always be smaller than that person.
- You need to have multiple audiences to help build and grow the brand.
- Bringing in more people will help elevate the brand above any individual influencer.
Video
How To Take Action
I would suggest implementing strategies to ensure your brand becomes bigger than any one influencer. Here are some low-cost and high-value actions you can take:
Diversify Your Influencers: Don't rely solely on one influencer for traffic. Reach out to different influencers in your niche, even smaller ones. This helps to spread your message across different audiences and reduces the risk of your brand being overshadowed by one person.
Build a Strong Brand Identity: Make sure your brand has a clear, distinctive identity. Create consistent messaging and visuals that stand out. Your logo, slogan, and overall presentation should be memorable and resonate with your target audience.
Use Multiple Marketing Channels: Spread your marketing efforts across various platforms like social media, email marketing, and content marketing. This ensures your brand reaches a broader audience and doesn’t depend on a single source of traffic.
Community Engagement: Engage with your audience actively. Respond to comments, participate in discussions, and create a community around your brand. This promotes loyalty and can make your brand more significant than any individual influencer.
Leverage User-Generated Content: Encourage your customers to create content about your brand. Share their testimonials, reviews, and posts. This not only provides social proof but also diversifies the sources of your brand's promotion.
Partner with Complementary Brands: Collaborate with other brands that share a similar audience but are not direct competitors. This can introduce your brand to new audiences and help grow your impact.
By focusing on these strategies, you'll be well on your way to making your brand stronger and more significant than any single influencer. This approach will help you build a sustainable brand that's recognized for its own value.
Full Transcript
why Nike is bigger than all of the athletes is because they have all whale Mega influencers but there's just so many of them that Nike is bigger than any of them if you're starting out whoever the influencer is is going to be bigger than the company that's why you made the deal right and so the only way for your the brand of the business to supersede that of the individual is that you have the rest of everything else in agria and this is the goal and so that eventually it becomes bigger than any individual person on the platform all of the traffic comes from one person then it's always going to be a subset superet relationship you're going to be converting a percentage of this audience and so you have to have other audiences that are building up the brand overall it will happen if you bring in more and more people
