Why You Are Feeling Anxious…
Summary
- When we built our first business, we knew nothing about branding. Nobody knew who I was, and only a few people knew Alex.
- We relied heavily on various types of paid media to grow the business since we didn't invest in content or branding.
- Throughout this process, many advised us to create content and invest in brand building, but we didn't take this advice until later.
- By the time we sold the business, we still hadn't established a brand.
- For our next venture, we had a theory that creating content would make many things easier in business.
- I view brand as a lubricant that makes everything else in your business run smoother.
Video
How To Take Action
I would suggest starting small with building your brand. You don't need a big budget or lots of time to make a big difference. Begin by creating simple content that shares your story or your product. This can be as easy as posting on social media platforms where your audience spends time—just talk about what you do and why you do it.
A good way of getting started is by setting aside time each week to produce content. It could be a short blog post, a quick video, or even a podcast episode. Consistency is key, so make it a habit. Over time, as people begin to recognize your name and what you stand for, your brand will naturally start to grow.
Think of your brand as a way to make your business run smoother. It's like the oil that helps the engine move without friction. So, listen to your audience's feedback and adjust your content to meet their needs and preferences. This makes your brand not just about you, but a relatable story they want to be part of.
Lastly, don't worry about being perfect. Just start sharing your journey and experiences. This can build trust and position you as someone who understands what your audience is going through. It doesn’t cost much but can give high value to your business growth.
Full Transcript
when we were building our first business did not understand anything about brand at all nobody knew who I was people barely knew who Alex was and so we built the entire business off of all different types of paid media we never invested in content we never invested in brand the whole time that we were doing that all these people would come up and say like you guys should really make content you should really invest in brand it got to the point where we sold the business and we hadn't yet created a brand when we decided what kind of business we want to create next both of us had a theory if we created content it would make lots of things easier and the way that I see it is that brand is almost like a lubricant for everything else that you do in your business
