You Don’t Need “Curiosity”
Summary
- Always have curiosity and don't tell people everything upfront.
- Make sure the content matches what the viewer expects; this keeps them satisfied.
- If people can't tell what your content is about, they are less likely to get what they want.
- The clearer you are about what your content is, the better the viewer's experience.
- Good thumbnails should be clear and match the content accurately; this builds trust and satisfaction.
Video
How To Take Action
I would suggest implementing curiosity in your marketing. Don’t give away all the information upfront. Instead, create intrigue. It makes people want to click and learn more. For instance, instead of saying "We sell the best coffee," try "Discover what makes our coffee irresistible!"
Make sure your content matches what people expect. If they come looking for tips on weight loss, give them tips on weight loss. This keeps them happy and coming back for more. For example, if you're running a fitness blog, title your content clearly like, “5 Quick Workouts for Busy Moms.”
Be clear about what your content is about. If people can’t tell what your product or service is, they’re likely to leave. Use clear, simple language in your headlines and descriptions so there’s no confusion. If you’re selling handmade jewelry, a title like “Handmade Silver Earrings” is better than something vague like “Unique Creations.”
Create clear and accurate visuals. Thumbnails or social media images should mirror the content. This builds trust. If you have a video about a meal prep guide, a thumbnail showing delicious, prepped meals will perform better than a random stock image.
Remember, trust is crucial. When your visuals and titles are accurate, people will trust that they’ll get what they expect. This trust brings them back again and again.
Keep actions simple and impactful. These strategies don't need a lot of time or money but can seriously boost your business or personal growth.
Quotes by Alex Hormozi
"You got to have curiosity"
– Alex Hormozi
"You don't want to tell them everything"
– Alex Hormozi
"They will click on that thing and then you just give them that thing"
– Alex Hormozi
"When people click on something that they don't know what it's about they have a smaller percentage of getting something they actually want"
– Alex Hormozi
"The difference between these two thumbnails is going from vague to clear"
– Alex Hormozi
Full Transcript
you got to have curiosity you don't want to tell them everything you want them to to be able to get no like if they want that thing they will click on that thing and then you just give them that thing if I said what is the video on the left about you'd probably be like I a rule of some sort that might have to do with money not sure if I said what's the video on the right the yellow background video but I'd probably say a map or a blueprint or schematics of some sort that go from Z to a million well guess what the one on the right it's exactly that the one on the left actually has nothing to do with what that thumbnail looks like and what do you know when people click on something that they don't know what it's about they have a smaller percentage of getting something they actually want then if you say this is what this is about and then they get exactly what they think it's about the difference between these two thumbnails is going from vague to clear
