You Don’t Need Promises if You Have Proof

Summary

• Always provide proof to back up any promises you make to clients. For instance, share testimonials with photos and quotes like “I covered my mortgage in less than 3 months.”
• Use testimonials with real people in their homes. This makes your proof more convincing and trustworthy.
• Remember, anyone can promise something, but having actual proof sets you apart.
• Make use of your existing proof in emails, texts, or any communication with potential clients.
• You can even offer incentives for testimonials, such as a free month of service. This encourages more people to share their positive experiences.

Video

How To Take Action

Implementation Strategies

Leverage Testimonials

I would suggest implementing the use of testimonials immediately. Start by gathering testimonials from past clients. Ask them for a quick quote and a photo of them in their home. For example, you could collect quotes like, "I covered my mortgage in less than 3 months." Having real people share their success stories builds trust.

Use What You Have

A good way of doing this is by incorporating these testimonials into your emails, texts, or any form of communication with potential clients. You don’t need to create new content; just use what you already have. This ensures you’re providing proof of your promises without spending extra money or time.

Incentivize Testimonials

You can offer small incentives to encourage more clients to share their experiences. For instance, you could give them a free month of service in exchange for their testimonial. This way, you're not just asking for a favor; you're providing something valuable in return.

Proof Over Promise

Always provide proof to back up any promises you make. Remember, anyone can make big claims, but having actual proof makes you stand out. Make it a habit to attach these testimonials to every pitch, proposal, or marketing material you send out.

Consistent Communication

Make sure to weave these testimonials into your communication strategy regularly. Whether it's a monthly newsletter or a follow-up email, keeping the proof front and center reinforces your credibility.

By focusing on these easy-to-implement, low-cost strategies, you'll effectively build trust and prove your value to potential clients without needing to invest a lot of additional time or money.

Full Transcript

can just prove it so like imagine that you sent them an email and it just had 10 testimonials pictures of the people in their homes and like just a quote I covered my mortgage in less than 3 months anything like that like just use the proof because anyone can promise but nobody can follow up with the actual proof and you already have the proof so that's what you should use to your advantage if you're sending out email or text or any of those things I feel like that's it and you could even incentivize them with like hey if you make this testimony or whatever like I'll give you something I don't know something for free a month whatever proof over promise