You Might Not Know Why You’re Winning
Summary
- You often don't know the real reason why you're winning.
- Gym owners sometimes think their success is due to their workouts, music, gym layout, or equipment, but sometimes it's just about convenience.
- Understanding the true reason for your success is crucial.
- You must analyze what truly matters to your customers and not assume it’s the obvious things.
Video
How To Take Action
I would suggest implementing a few key strategies to understand the true reasons for your success. Focus on understanding what your customers really value about your business, not just what you think is important.
Start with this:
Customer Surveys: Create simple surveys to ask your customers what they like most about your business. You can do this via email, social media, or in-person. This is low-cost and will give you direct feedback. Ask open-ended questions to get more detailed insights.
Analyze Customer Behavior: Observe and take note of customer behavior. Where do they spend the most time? What services or products do they engage with the most? This can be done without expensive tools—just pay close attention and maybe jot down your observations.
Check the Competition: If you see a new competitor, watch closely to see what happens. Do your customers switch to them? If they do, find out why. Is it because of location, price, or something else? This information is invaluable and can guide your next steps.
Ease of Access: Look at the convenience you offer. Why do people find it easy to use your service or visit your business? Is it the location, the hours, or something else? Make a list of these factors.
Feedback Loops: Regularly ask for feedback after key interactions. Whether it’s a sale, a service provided, or an event, create a habit of getting customers’ thoughts right after. This keeps the feedback fresh and relevant.
By focusing on these simple, low-cost actions, you'll start to get a clearer picture of why you're winning and ensure you continue to meet your customers' real needs. Always remember, it’s often the less obvious things that matter most.
Full Transcript
you don't even know why you're winning we'd have gym owners who thought that their gyms were hot and then somebody opens up across the street and literally takes all their customers when they didn't realized that the main reason people went to their gym is it was just convenient they thought all of their workouts they thought all of their music the layout of the gym the equipment they they thought all that was important but the thing that mattered most was that you just happen to be the only gym in a 5 m radius of this spot and so a lot of times the thing that the reason that you're winning
