Your Competition Is Lazy
Summary
- Your competition is often lazy and complacent.
- Many vendors think I'm an amazing customer even when I'm close to becoming a detractor.
- Some of your customers may pay for your service but still tell others not to buy it.
- I had a lazy pool guy who was inconsistent and didn't clean properly.
- Even though I kept paying, I warned others not to use him because switching was a hassle.
- As business owners, we might think we have a great business when, in reality, we have dissatisfied customers.
Video
How To Take Action
I would suggest implementing some straightforward strategies to ensure you're not just keeping customers but making them your advocates. Start by paying attention to customer feedback. Regularly ask for honest reviews and take them seriously. When someone points out issues, address them promptly to show you care about their experience. This doesn’t cost much but can make a huge difference.
A good way of doing this is to create a simple follow-up system. After every transaction or service, send a quick survey or an email asking how things went. This shows you're proactive and committed to improving. And guess what? It also gives you the chance to fix any issues before they become complaints that scare away potential customers.
Another high-value action is to ensure consistency in your services. Just like the lazy pool guy, inconsistency can turn loyal customers into detractors. Set clear standards and routines for your services. Create checklists and train your team to follow them every time. Consistency builds trust, and trust turns customers into repeat buyers and referrals.
Don’t overlook the importance of educating your customers. Provide simple guides, FAQs, or short tutorials related to your product or service. This helps them get the most out of what they purchase from you and reduces frustration, turning potential detractors into satisfied customers.
Lastly, keep tabs on your competitors. Their laziness is your opportunity. Look at the common complaints people have about them and strive to excel in those areas. Being better doesn’t always mean spending more; it often means caring more and paying attention to details that others overlook. This sets you apart and builds a loyal customer base.
Full Transcript
your competition is lazy as [ __ ] I do business with a lot of businesses on a personal level on a business level I would not recommend most of them those vendors think that I'm an amazing customer I'm I'm a hair away from being a detractor and many of you have customers that are a hair away from being a detractor sometimes you got customers who pay for your thing and still tell people not to buy it my pool guy that guy was so inconsistent he didn't clean stuff all the time i' I'd walk out afterward be like what what did he even did he even do anything this week but I still paid cuz it was just such a hassle to change but I was absolute attracted when my neighbor's like oh yeah who's your pool service I'm like don't use my guy I just don't have time to find somebody else they're like oh thanks and that small business owner is like man I have such a great business the good news is that
