Your Job as a CEO

Summary

• I believe my job is to be the Chief Firefighter, focusing on the biggest problem each week.
• It's important to identify which fire in the business is the largest, like the house fire versus a couch fire.
• Prioritizing the biggest issue is crucial because it either prevents the business from growing or helps it grow.
• My focus can change from week to week or even midweek depending on what needs urgent attention.

Video

How To Take Action

I would suggest implementing a weekly routine to identify and manage the "biggest fire" in your business or personal growth. Start by setting aside time each week to assess various areas of your life or business. This will help you determine which issue demands your immediate attention. Think of it as figuring out if the "house" is on fire versus just a "couch." Target the most significant issue that could either prevent growth or foster it.

A good way of doing this is creating a simple list of current challenges. Rank them by potential impact: what stops you from moving forward or offers the greatest opportunity if resolved. This practice doesn’t require much time or cost, but offers high value by directing your efforts efficiently.

Keep your focus flexible. What you needed to solve last week might not be the priority this week. Be open to changing your focus midweek if a new, more pressing issue arises. Always be on the lookout for what’s crucial at the moment, rather than getting bogged down by less important fires.

Finally, remember that this approach helps maintain momentum. By addressing the biggest challenges consistently, you not only put out fires but also build a stronger foundation for future growth.

Full Transcript

I would say that your job is to be Chief firefighter every week you focus on what the biggest fire is there's like the living room's on fire there's a curtain on fire there's a couch on fire and you figure out what's the big fire which I would say like the house is on fire the roofs lit up you tackle that one and that is your job every week and that could mean that it changes every week too what I focused on last week is not what I'm focusing on this week and even midweek it might change based on where there is something that needs my attention because it's either going to prevent the business from growing or it's going to grow the business those are the two things I focus on