Your Only Job as a CEO

Summary

• I think of myself as the Chief Firefighter. Every week, I find the biggest problem, or "fire," and focus on fixing it.
• I look for what might hurt or help the business the most. That's my main focus because that's where my attention is needed the most.
• Every week, the biggest fire might be different. What I worked on last week is not always what I'll work on this week.
• Sometimes, things change even midweek. I stay flexible and ready to change focus if a new problem or opportunity comes up.

Video

How To Take Action

I would suggest implementing a weekly routine where you act as the "Chief Firefighter" for your business or personal growth. Every week, take time to identify the biggest problem or "fire" that needs attention. This could be an issue that could harm your progress or an opportunity that could help you grow. Focus your resources and energy on solving that problem or seizing that opportunity.

A good way of doing this is by setting aside time at the start of each week for reflection. Ask yourself, "What is the most pressing issue right now?" or "What is the biggest opportunity I could focus on this week?" By doing this, you can stay proactive rather than reactive.

Remember, the key is flexibility. Be prepared to adjust your focus as new challenges or opportunities arise. This might mean changing your priorities midweek if something more urgent comes up. Being adaptable ensures you're always working on what truly matters.

Keep a journal or list to track what you worked on each week. This will help you stay organized and provide a record of how your focus shifts over time. Plus, it’s a low-cost way to monitor progress and learn from past experiences.

By channeling your attention to what needs you most each week, you'll ensure you're consistently moving towards your personal and business goals.

Full Transcript

I would say that your job is to be Chief firefighter every week you focus on what the biggest fire is there's like the living room's on fire there's a curtain on fire there's a couch on fire and you figure out what's the big fire which I would say like the house is on fire the roofs lit up you tackle that one and that is your job every week and that could mean that it changes every week too what I focused on last week is not what I'm focusing on this week and even midweek it might change based on where there is something that needs my attention because it's either going to prevent the business from growing or it's going to grow the business those are the two things I focus on