“You’re Just So Lucky”
Summary
- I got told I was lucky because my gym leads were considered higher quality, but it was really because I was putting in more effort than others.
- I called potential clients about 10 times more than other gym owners did.
- I would drop everything when my phone rang to call back leads immediately.
- I practiced my sales script every morning and night to make the right pauses and help people remember their interest.
- I rearranged my entire day, even meeting clients late at night, to ensure I closed more sales.
- When others called me lucky, it was actually my hard work that made the difference.
Video
How To Take Action
I would suggest implementing hustle and dedication as key ingredients in your personal and business strategies. If people say you're just "lucky," like they did with my gym, show them it's your hard work making the real difference. Here's how you can implement these changes:
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Increase Effort: Start reaching out to potential clients more than your competitors. If they call twice, you call ten times. Double down on the number of interactions you have to increase your chances of success.
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Immediate Response: Never let a lead go cold. Drop what you’re doing when prospects call, and get back to them immediately. This shows your dedication and might turn prospects into clients quicker because you catch them while they're still interested.
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Practice Makes Perfect: Work on your sales pitch daily, twice a day if possible. Rehearse until you know the right times to pause and emphasize to keep your audience engaged and interested. Consistency in quality improves outcomes.
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Flexible Scheduling: Prioritize your schedule around meeting potential clients, even if it means holding a meeting late at night or on the weekends. Adapt your calendar to align with your client’s availability to maximize sales opportunities.
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Hard Work Over "Luck": Accept that there's no substitute for hard work. Understand that luck is a product of preparation meeting opportunity. Smile at those who call you lucky; they just might not see all the effort behind the scenes.
Bringing dedication, responsiveness, and persistence into your daily tasks will set you apart and give you the "luck" others talk about.
